MADISON SUTTON, TIKTOK’S PROLIFIC @THENYCAGENT, JOINS BROWN HARRIS STEVENS

With more than 98 thousand followers and 20 million views annually, Sutton is one of TikTok’s brightest real estate stars

New York, NY – December 2021 -- Brown Harris Stevens (BHS), the premier privately owned real estate brokerage, announces that Madison Sutton has joined the firm’s flagship 445 Park Avenue Office. Sutton, also known as @TheNYCAgent, earned a massive following on TikTok and other video-based platforms with her innovative content creation and property tours. In addition to racking up more than 92 thousand TikTok followers and 20 million views annually, her social media and real estate success have been highlighted in Bloomberg, The Real Deal, New York Magazine, CNN, and Fox Business. Sutton was most recently affiliated with Highline Residential.

“I am excited to bring my business approach and content creation skills to a renowned legacy firm such as Brown Harris Stevens,” said Sutton. “The strong leadership and broad market presence at BHS will take my business to new heights, and I look forward to a great future here.”

Many in the real estate industry have been slow to adapt to TikTok as a viable source of lead generation, but to keep competitive in today’s market, Sutton insists having a TikTok presence is no longer an afterthought. She will work together with BHS leadership to develop a TikTok workshop exclusive for Brown Harris Stevens agents to help them open a new and underutilized pipeline for business. Sutton was an early TikTok adapter, but her following and real estate business exploded during the onset of the Covid-19 pandemic when people turned to virtual property browsing instead of in-person home shopping due to government mandates and safety concerns. Sutton can receive anywhere from 200 to 400 property inquiries on her videos and has developed a loyal client and viewership base.

“Madison has been able to differentiate herself in the very crowded real estate space, not only in NYC, but nationwide. I am excited that she will share her insights to help all our Brown Harris Stevens agents grow new business opportunities as she is an incredibly talented agent and content creator. We are thrilled to welcome her,” said CEO Bess Freedman.

Brown Harris Stevens is the largest privately owned real estate firm on the East Coast with 2,500 agents and 50+ offices across New York City, the Hamptons, Hudson Valley, Connecticut, South Florida, and New Jersey. Real Trends recently ranked Brown Harris Stevens as having the highest average sales price per agent among large brokerages in the country.

About Brown Harris Stevens

Brown Harris Stevens (BHS) is one of the most prominent privately held real estate firms in the world. Established in 1873, BHS has historically dominated the luxury, high-end market. With more than 2,500 agents across the East Coast, the company oversees the sale of marquee properties worldwide, including property management and new development marketing, from its headquarters in New York City and its offices throughout the Tristate area, Palm Beach, and Miami.

Learn more at www.bhsusa.com.